Still Striving: Sterling Commercial Roofing

The roofing industry has its group of “lifers” — roofers that started young, often in the family business, and despite the ups and downs of running a roofing enterprise, can’t imagine doing anything else professionally. Kevin Froeter could be their president. As he approaches five decades in the industry, the owner and president of Sterling

Are Blanket Safety Rules for Roofers a Good Idea?

Throughout my career, I’ve observed many industry trends, both positive and negative. Recently, I’ve noticed a concerning trend among general contractors taking a blanket, one-size-fits-all approach to controlling health, safety, and compliance concerns on their projects.  While this may seem like a good idea to ensure compliance with OSHA and EPA regulations, this approach has

VIDEO: How You Can Improve Your Employee Experience

With labor shortages continuing to affect the roofing industry writ large, contractors need to ensure their efforts to hire and retain employees are optimized. In the spirit of “rising tides lift all ships,” one roofing distributor seeing reductions in turnover is revealing their strategies. In this video, Nicole Eisenbarth, chief operating officer, and Renata Lemke,

Roofing Contractors Thank Veterans with New Roofs

The roofing industry doesn’t back away from helping those in need, and when it comes to taking care of those who served our country in the military, there are hundreds of contractors who are doing good work in their communities. As the country remembers those who have served during Memorial Day weekend, roofing contractors have

Roofing Alliance Has 5 Ways to Honor National Roofing Week

The Roofing Alliance, the philanthropic arm of the National Roofing Contractors Association, is on point as the construction industry celebrates National Roofing Week, June 2-8. Roofing Week increases awareness about the significance of roofs to every home and business. It is also an opportunity for the industry to share its good deeds and commitment to

How Roofing Contractors Help Maximize a Home’s Market Value Through Strategic Upgrades

In the residential construction and renovation industry, contractors play a pivotal role in advising homeowners on how to boost their property’s market value through strategic upgrades, particularly in roofing and siding. The external condition of a home, much like a smile or a first impression, significantly influences a home’s marketability and perceived value.  For contractors,

Roofing Industry Reacts to Home Depot – SRS Distribution Deal

The pace of mergers and acquisitions in the roofing industry continued through the first quarter of 2024 and culminated with the major news that Home Depot purchased SRS Distribution.  The $18.25 billion deal sent a seismic ripple effect of reaction industrywide.  Craig Webb is president of Webb Analytics, a research and consulting firm that reports

Roofing Industry Q&A: Westlake Royal Roofing Solutions

Editor’s Note: Gauging the pulse of the roofing industry annually continues to be a challenge as roofers adapt to a rapidly changing marketplace. In addition to the survey circulated last fall that laid the foundation for the 2024 Roofing Report, RC also sought out the opinions of leaders from all segments of the industry. As

Roofing Industry Q&A: Spray Polyurethane Foam Alliance (SPFA)

Editor’s Note: Gauging the pulse of the roofing industry annually continues to be a challenge as roofers adapt to a rapidly changing marketplace. In addition to the survey circulated last fall that laid the foundation for the 2024 Roofing Report, RC also sought out the opinions of leaders from all segments of the industry. As

Roofing Industry Q&A: Huntsman Building Solutions

Editor’s Note: Gauging the pulse of the roofing industry annually continues to be a challenge as roofers adapt to a rapidly changing marketplace. In addition to the survey circulated last fall that laid the foundation for the 2024 Roofing Report, RC also sought out the opinions of leaders from all segments of the industry. As