Dear Anna: How Do I Successfully Market During Election Cycles?

With the 2024 presidential election mere months away, political ads are flooding TV, social media and everything in between. Marketing expert Anna Anderson, CEO of Art Unlimited, previously discussed how contractors should market during mid-term elections, and is back to help contractors keep their messaging from being lost among a torrent of political ads. Dear

Owens Corning Roofing Partners With CCN

Owens Corning said it has partnered with the Certified Contractors Network to help roofing and home improvement contractors scale their businesses and drive sustainable growth.  The CCN Partnership is exclusive to Owens Corning Roofing Contractor Network members, including one-on-one coaching, member roundtable discussions, and targeted training to drive continuous improvement across the contractor’s business.  Tailored

RAFTR Roofing + Exteriors Engages PR Firm Trevelino/Keller

Trevelino/Keller, an Atlanta-based marketing and public relations agency with national reach, announced on Monday its partnership with RAFTR Roofing + Exteriors, a recently launched roofing and outdoor exterior solutions provider specializing in the insurance-claim sector.  Trevelino/Keller said in an August 12 news release that it had been engaged to support RAFTRx with growth marketing, public

Crews Locate Body of Missing Man After Devastating Roof Collapse

A devastating microburst hit the West Phoenix area last Wednesday evening, with wind gusts reported up to 77 miles per hour. The storm downed trees, inflicted severe damage to homes and buildings, and caused a warehouse roof system to fail, trapping a worker in the debris. It took three days before rescuers were able to

Jobber, Xero Partner to Help Contractors with Client Services

Jobber, a provider of home service software, announced last week it had partnered with the small business platform Xero, which runs cloud accounting software, helping home service businesses to easily sync their customers, products and services, invoices, and payments from Jobber to Xero. According to a July 16 news release, Jobber is one of the

Contractor Profile: RAMCON Roofing and a Superior Safety Mindset

dam Burdine is the oldest of three brothers who, with their father’s former colleague and partner, Steve Cruse, are the principals of RAMCON Roofing in Tampa, Fla., a commercial and industrial roofing company built on core tenets he lists as “trust, communication and quality.” Burdine’s surname may sound familiar to those familiar with the history

The Best Roofs for Summer May Not Be Green

Increasingly hot summer days throughout the country, particularly in urban areas with more pavement than greenspace, have city dwellers seeking relief; a recent study out of the University College London affirms the best bet might not be ‘green’ roofs but white ones. The research has again challenged the conventional belief that green roofs integrated with