Dear Anna: How Do I Successfully Market During Election Cycles?

With the 2024 presidential election mere months away, political ads are flooding TV, social media and everything in between. Marketing expert Anna Anderson, CEO of Art Unlimited, previously discussed how contractors should market during mid-term elections, and is back to help contractors keep their messaging from being lost among a torrent of political ads. Dear

Dealing With Workforce Reductions

More than 10 million jobs remain open, even after several months of record hiring. May saw 384,000 jobs filled, and in June payrolls increased by 372,000. In July, the number of jobs filled exploded to 528,000. Each month exceeded estimates, which seemingly contradicts other signals of economic slowdown. Despite the currently resilient job market, the

Study Examines How 3 Different Roof Materials Can Lower Energy Demand

With increasingly warming temperatures during the summer months, urban cities like Chicago need to arm decision-makers and communities with information about strategies to help keep their residents cool. One strategy involves something all buildings already have: a roof.  A recent study helps confirm what many roofing contractors are likely already aware of: Certain roofing materials