Dear Anna: How Do I Turn my Database into a Goldmine?

Your browser does not support the audio element. There is rightly a focus on gaining new customers as a roofing contractor, but with a little ingenuity, there are ways to tap into your existing customer database to boost your business. Anna Anderson, CEO of marketing agency Art Unlimited, sits down with RC Publisher Jill Bloom in

Dear Anna: What Can I Do to Increase Social Posts?

Your browser does not support the audio element. Social media has become an essential part of any business’ marketing and advertising strategy, including roofing companies. Smart companies dedicate an employee or agency to maintaining it, but smarter companies know the secret to unlocking social media’s potential. Want to be one of those smarter companies? Anna

Dear Anna: How Do I Improve my Website’s Health?

Your browser does not support the audio element. The end of the year spurs roofing companies into action on multiple fronts, whether it’s checking inventory, following up on backlogs or setting goals for the coming year. But does that annual checklist include monitoring your website? You might be updating content on occasion or have separate