Keeping It Simple

Editor’s Note: The importance of family succession stories in the roofing business may be hard to measure but is undoubtedly formidable — regardless of specialty or market. Whether involved in installing, distributing or manufacturing roofing products and services, there are countless roofing professionals across the country in similar circumstances, each with vibrant and inspirational stories

New Report Finds Consumers Expect Single-Day Responses to Inquiries

A new report from Scorpion, a digital marketing and technology solutions firm, shows that with advancements in technology, especially generative AI, consumers expect businesses to give timely, same-day responses and transparency in pricing.  The “Scorpion Pulse” report showed that 70% of consumers favor home services companies that accommodate multiple contact options, such as phone, text

Family Files Lawsuit After Son Falls Through Roof, Dies

Last fall, a 20-year-old worker fell 30 feet through the roof of Glencliff High School in South Nashville, Tenn., and died from his injuries. Now, his family in Central America has filed a wrongful death lawsuit against the Nashville Metro Government, the school system, the construction companies involved, and an insurance company. In a 20-page

GAF to Host ‘Latinos in Roofing’ Expo

Roofing contractors are invited to join GAF for the 2024 Latinos in Roofing Summit and Expo June 21-22 at the Omni Los Angeles. Attendees will be immersed in multiple classes and product demos — all conducted in Spanish. Whatever their level of experience in the roofing industry, roofing contractors will gain valuable insights from industry

IBHS Honors Resilient Construction Trailblazers with FORTIFIED Awards

As hurricane season begins, the Insurance Institute for Business & Home Safety (IBHS) has recognized 44 FORTIFIED service providers and nonprofits helping to prepare communities for severe weather with its annual FORTIFIED Awards. The awards recognize those who have contributed to the record-setting number of FORTIFIED Home designations, helping thousands of homeowners strengthen their homes

JW Aluminum Earns ‘ASI’ Certification at All Operations

JW Aluminum, a South Carolina-based producer of high-quality flat-rolled aluminum products, announced earlier this month that it had achieved Aluminum Stewardship Initiative Performance Standard Certification across its entire operations.  JW Aluminum announced in a June 4 news release that its South Carolina and Arkansas plants are the first continuous cast rolling facilities in the U.S.

Crowther Roofing Joins Roofing Corp of America Portfolio

Crowther Roofing & Cooling, a large roofing and mechanical outfit based on Florida’s southern Gulf coast—celebrating its 50th anniversary this year—has joined Roofing Corp of America’s portfolio of contracting firms.  The multi-generational, family-owned concern, founded in 1974 and based in Fort Myers, has since evolved its services, expanding into HVAC and mechanical contracting, lightweight insulating

Guardian Roofing Introduces ‘K-Guard Leaf-Free’ Gutter System

Guardian Roofing and Gutters, LLC, a Seattle-based roofing contractor serving homeowners in King, Pierce, Snohomish, Kitsap, and Thurston counties, announced last week it would become the ‘exclusive’ dealer of the K-Guard Leaf Free Gutter System. In a June 5 news release, Guardian Roofing and Gutters’ CEO, Lori Swanson, explained the importance of water diversion in